DATA
How to make better decisions with good data without drowning in dashboards nobody reads.
11PRINCIPLES
8DECISION SKILLS
8PLANNING SKILLS
13EXECUTION SKILLS
PRINCIPLES
PRINCIPLE_01
Bad data, bad reading, or both
PRINCIPLE_02
Instrument before you need the data
PRINCIPLE_03
All data is wrong — some data is useful
PRINCIPLE_04
The map is not the territory
PRINCIPLE_05
Measure the outcome, not the output
PRINCIPLE_06
Segment or be misled
PRINCIPLE_07
Data without context is noise
PRINCIPLE_08
Measure adoption before optimizing anything
PRINCIPLE_09
Correlation will fool you every time
PRINCIPLE_10
Speed of learning beats depth of analysis
PRINCIPLE_11