SALES
How to sell when nobody knows your name. From first call to repeatable revenue.
11PRINCIPLES
8DECISION SKILLS
11PLANNING SKILLS
13EXECUTION SKILLS
PRINCIPLES
PRINCIPLE_01
The founder is the first and best salesperson
PRINCIPLE_02
Your first 20 sales are discovery, not a sales motion
PRINCIPLE_03
Nobody cares about your product
PRINCIPLE_04
Good sales is good problem solving
PRINCIPLE_05
Sell to one persona before you sell to two
PRINCIPLE_06
You need 3x the pipeline you think
PRINCIPLE_07
Speed kills deals, your speed, not theirs
PRINCIPLE_08
Price on value delivered, not cost incurred
PRINCIPLE_09
Rejection is data, not failure
PRINCIPLE_10
Conviction sells more than technique
PRINCIPLE_11